We screen job applications with a careful test to determine a potential employee's desire to serve our customers.

We offer an unconditional 100% guarantee of satisfaction for everything we sell.

We make it easy for customers to return anything without hassle.

We trust the judgment of our employees and empower them to resolve customer complaints on the spot.

We believe that our employees and associates are the best ambassadors of our brand.

We regularly measure customer satisfaction several times throughout the year.

Every employee and sales person always greets customers by their first name whenever we speak to them.

Our customers can always talk to a 'real' person 5 days a week, 8 hours a day.